Background
• Ferrari many companies known as the "Cutting Edge Car" is
• Ferrari is known also with the creative approach to creativity
• While many companies invest a lot to do with the training of its employees make Ferrari a different approach, namely by creating the creativity of their employees to make employees be creative.
Theoretical basis
Creativity
Creativity is defined as a combination of existing ideas. Creativity can come from the subconscious and conscious mental activity. Creativity does not need logic, often unexpected, sometimes mysterious
Creativity come from?
Creativity comes from an individual to interact with nature (the physical and biological world) in solving a problem, to understand a phenomenon, or express feelings.
Results must be communicated creativity, so that recognized and valued by experts and by the community.
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